How hiy is set up
Making a twin asks five questions. None of them is required, every one of them can be changed afterwards, and one of them starts doing real work while you answer the rest.
They are answers, not settings you have to keep up to date. Nothing is copied or frozen: your dashboard, your empty screens and which surfaces appear are worked out fresh from your answers each time a page loads. Change one and the next page you open reflects it.
The five questions
1. What are you building?
Your own public twin, a support twin for a product, or a team twin for colleagues. This is the one answer that cannot be changed later from a settings row — it decides the voice, how long answers may be, what the twin may bring up, and who can reach it at all. If you want a different kind, make a second twin; you can have more than one.
See The three kinds of twin for what each one is for.
Skip: your own public twin.
2. What's its main job?
Leads and bookings, answering the repeats, or sharing what you know. The options change slightly depending on what you're building.
This decides which parts of your dashboard lead — the order of the left-hand rail and which cards come first on your Overview. Nothing is ever hidden by it: every destination stays reachable whatever you answer, and a section you never open quietly moves down rather than disappearing.
Skip: nothing is promoted, and your dashboard keeps the order it ships with.
3. Where does your knowledge live?
The one question you can give more than one answer to: your site or blog, a YouTube channel, files on your computer, what an assistant already knows about you, or lists of things.
This one does real work. Give an address for your site or your channel and the import starts the moment you continue — while you answer the last two questions. If you pick both, they are imported together as one batch and your twin's answer index is rebuilt once at the end, not twice. It keeps going whether or not you close the tab.
The other three can't be fetched from an address: files need uploading, an assistant export is reviewed fact by fact before anything is saved, and a list is rows you type. Pick them and the last screen takes you straight to where each one is done.
See Sources for every way to get material in, and ChatGPT, Claude or Gemini for the assistant path.
Skip: nothing is imported now. You can add material any time from Knowledge.
4. Who talks to it, and roughly how many?
Nobody yet, a steady trickle, or plenty — plus the language you expect people to write in.
It sets the tone your twin starts from, and it changes what your empty screens say: if you've told us nobody has found you yet, an empty People list says so rather than reading like something is broken.
Skip: your twin speaks plainly, in English, to whoever arrives.
5. Just you, or a team?
Answered once for your account, not per twin — two twins in one organisation must not disagree about whether there is a team.
Saying there's a team turns on the invite surfaces. Inviting a colleague gives them reading, and only reading: they can open the inbox and the conversations behind it. Changing settings, publishing, wiring up a token and billing all stay with you — there is no way to hand those over, by design. A team twin keeps no per-person trail of colleagues, so it has no conversations for an invited colleague to open at all.
Skip: just you. Team surfaces stay hidden until you say otherwise.
Skipping is a real answer
Every question has a skip, and each skip says what happens instead. A skipped question stores nothing at all — there is no record that you skipped it, and nothing will nag you to come back and finish. The neutral default is simply what happens, and it goes on happening until you answer.
Where the answers live afterwards
Voice & rules → How hiy is set up. All five, with what each is currently set to, each one changeable on its own. There's also a link there to run the whole thing again — same questions, and it will start an import again if you give it an address.
What this is not
It is not a progress bar. The five questions are over in a minute; the thing that tracks how far along your twin is — claim, source, test, teach, publish, share — is the Set it loose panel on your Overview, and that works from what has actually happened rather than from what you have answered. See Getting started.
Making a second twin
A second twin asks questions 2 to 4 only. What you're building was chosen when you made it, and whether there's a team is an answer for your whole account rather than for one twin.