Your Overview
The first screen in the app: how your twin is doing, what changed while you were away, and the one thing worth doing next.
Readiness
A plain reading of where your twin stands — nothing learned yet, not published, learning your voice, getting there, or in good shape — with the single most valuable next step as a button.
It's deliberately not a score out of 100. An invented number is something to game rather than something to act on. And it never disappears: there's always a way to make a twin better, so the guidance doesn't vanish the moment you publish.
Since you last looked
New conversations, people waiting for a reply, and questions queued for you — counted since your previous visit. This is per-device, because it's a recency cue rather than an account setting.
Answered from your material
Of the questions asked this week, how many your twin could ground in your own sources.
The shortfall isn't a grade. It's your teach queue, and it links straight to it. A twin that answered 9 of 10 has one question worth your attention — that's a to-do, not a failure.
Most cited
Which of your sources your twin actually leans on when answering. A useful signal for what to make more of: if one post is behind half your answers, that's what your audience wants.
Outcomes: leads and clicks
Insights also shows the last 30 days of outcomes: the questions people were asking when they left their contact details, the links they followed out of your answers, and — called out separately — clicks on booking links. If your twin links to your offers or your booking page, this is where you see whether those links are working.
Each of those outcomes opens the conversation behind it — see Where a lead came from.
The same numbers arrive by email if you want them — the summary leads with follow-ups and booking-link opens rather than raw activity. See Email notifications.