Overview
This is the public twin, at your own address, shared by link and embeddable on your site. It is the one people mean when they say an AI twin: it answers as you, from your material, in your tone.
The commercial job is narrower than it sounds. You are not trying to replace the sales conversation — you are trying to stop having the first fifteen minutes of it forty times a month, and to arrive at the real conversation already knowing what the person asked.
Why repetition, not audience size, is the thing to measure
The threshold for this being worth doing is not how many followers you have. It is how often you answer the same question. Twenty people asking the same six questions is a stronger case than twenty thousand asking nothing at all.
Repetition is also what makes the twin accurate. A question you have answered fifty times is a question you have already written a good answer to somewhere, which means the material to ground it exists — and the twin can cite it rather than improvise.
The part people underestimate is attribution. When someone leaves their details, you can open the conversation behind it and see the moment they did. Knowing which question preceded a lead changes what you write next.
Step by step
Write down the questions before you build anything
List the questions you actually answer, in the words people actually use. Go through the last month of DMs and email rather than working from memory — memory over-weights the interesting questions and forgets the boring ones that make up the volume.
If you want a starting point, the audience-questions generator and the repeat-questions calculator are free and need no account.
Give it the material those answers live in
Connect your blog or site and let it read the posts, then add anything unpublished that holds your real positions — notes, a proposal template, talks. Grounding is only as good as what you feed it.
Then do the personality interview. It is short, and it is the difference between a twin that is correct and a twin that sounds like you. Correct-but-generic is the most common way this goes wrong.
Put your prices and services in a list, not in prose
Anything with exact values — services, packages, prices, availability — belongs in a list with fields you define, so the twin answers from the exact rows rather than from a sentence it half-remembers in a blog post from two years ago.
This is the single biggest accuracy win for a consulting twin, because a misquoted price is the one error that costs you money directly.
Decide what it will not talk about
Set scope boundaries so it answers on your subjects and declines the rest. An expert twin that will cheerfully discuss anything is a general chatbot wearing your name, and it dilutes exactly the authority you are trying to lend it.
Test the boundary in the private sandbox before publishing. Ask it something adjacent to your field but outside it, and check that it declines rather than obliges.
What happens at the edge of the material Turn the conversation into a next step
Leave follow-up requests on, so visitors can hand over their details after a couple of messages, and connect your existing Cal.com or Calendly link so a question that needs you becomes a booked call rather than an email you owe.
One tap turns follow-ups off if you would rather not collect anything. A twin that was already live is never switched on without its owner choosing.
Where a conversation goes next Publish, then read the gaps weekly
Publishing runs an identity check and hands you a launch kit — the link, a QR code, and three posts you can send as-is. Nothing shareable appears while a check is still running.
Then treat the gap queue as an editorial calendar. The questions your material could not answer are, almost without exception, the next things you should write.
What this will not do
Every playbook carries this section, because a recipe that only lists what works is marketing.
- It will not close a sale. It answers questions and hands you a person; the conversation that matters is still yours.
- It has no voice. Nobody can call it and hear you.
- Booking goes through your existing Cal.com or Calendly link. hiy does not show live availability or confirm in its own interface yet.
- If nobody asks you anything, or your answers change every week, this will not help. A twin amplifies a repetition problem; it does not create demand.
Questions people ask first
- Will people stop paying me if my twin answers their questions free?
- The questions a twin answers well are the ones you were answering free anyway, by DM and email, at the cost of your evenings. What people pay for is judgement applied to their specific situation, which is exactly what the twin hands off rather than attempts.
- How do I stop it quoting an out-of-date price?
- Put prices in a list with fields you define rather than leaving them in prose, so answers come from the exact rows. If something is already wrong, a correction you write once overrides every older source.
- Can I see which conversation produced a lead?
- Yes. You can open the exchange behind any lead or booking-link click, with the moment they left their details marked inside it.
- Do visitors pay to chat?
- Never. Visitors always chat free on every plan. The paid plan is about your scale, not their access.
Take it further
- Support twin
A support agent that answers from your docs
Open it - Team twin
A team twin for the questions colleagues keep asking you
Open it
Build it free, and test the edge first
The Free plan includes a real published twin, and visitors always chat free. The private sandbox lets you break it before anyone else can — which is the step worth not skipping.